Muji, a Japanese line of lifestyle goods has beautifully executed form and function in simplicity for over 10 years. Thankfully with the opening of the SoHo location last year, their products are within closer reach. Every trip to New York warrants at least one stop to stock up on my favorite .38 gel pens, as well as craft paper stationery and accessories.
Paradoxical in its “no-brand” branding, Muji has made a statement in letting its products do the selling. No frills, slogans, spokespeople, or advertising. So when Muji speaks it is loud and clear. The future of Muji, check it out here.
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